Course List >> Wordpress for Business Bloggers

WORDPRESS FOR BUSINESS BLOGGERS

Description:

Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This class will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog.

WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy.

What you will learn from this book?

• Develop a `blogging business plan': clarify your blogging goals and sketch out a process for achieving them in WordPress
• Build a custom theme: so that the look of your blog immediately communicates your brand to visitors
• Engage with the blogosphere: create beneficial relationships with other bloggers, making the most of each other's traffic and customers
• Optimize your site for search: incorporate good SEO practices into your blog posting and planning
• Use social media marketing such as Digg, Reddit, Facebook, and Del.icio.us to drive traffic to your blog
• Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics
• Manage adverts and implement revenue-generating features using Google AdSense with the Adsense Manager plugin
• Incorporate multimedia on your blog, including video and image galleries
  
  

Who this class for?

This class is for anybody running or starting a business blog using WordPress. Whether you plan to use your blog for PR and marketing, or want to profit directly from blogging, this class offers you everything you need.

As we want to get into the specifics of business blogging as quickly as possible, we don't cover the WordPress basics. So it's best to have some experience with WordPress before you start with this book.

The class mainly focuses on a self-hosted WordPress installation, but most of the advice also applies to blogs hosted on WordPress.com.

Prerequisite: WordPress Level 1 or equivalent knowledge

Training Type: Instructor led, group-paced, classroom-delivery learning model with structured hands-on activities. Max # of students = 6.
**Available for Private or Group Sessions**

Cost: $199

Course Includes:

• Professional Textbook
• Take-home CD or downloadable materials with practice examples
• 1 month of email/phone support
• 1 year for a free re-take of the same course

Class Info: 1 day course | Time: 9:30am-approx 3pm (class times may vary). Several breaks are taken throughout the day. | Class size limited

How to register:Use our Course Information Request Form . We will contact you regarding scheduling and availability.