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New Features of QuickBooks 2014

Small businesses require powerful bookkeeping tools with a low-cost entry point. Intuit’s QuickBooks has become the industry leader for small businesses for doing just that. With different options to get you started, QuickBooks can become a business lifesaver. And several new features in QuickBooks Pro 2014 continue to add value to this prominent program. First, QuickBooks 2014 has added many new email capabilities. While you’ve been able to email customers in QuickBooks for some time, the new version allows more complex email templates that allow you to create a more professional presence...

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3 Powerful SEO Techniques Can Help Your Business

Search engine optimization (SEO) has been a moving target since its early beginnings. As search engines such as Google change the way they rank and display sites in a search result, business owners and web developers have to evolve in order to keep their site at the top. There are several techniques that can help your site improve its SEO ranking. “Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration,” according to Jayson Demers of Entrepreneur.com. While that’s a big list to...

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After Effects Can Help Build Better Business Graphics

As our visual culture continues to grow and video content becomes more important to your business’ sales and marketing efforts, you should become familiar with software tools to help your business grow. Adobe Creative Suite has become well known for its photo editing and vector graphic applications over the past decade or so, including Photoshop and Illustrator. Today, Adobe After Effects has emerged as an industry leader for creating motion graphics. And for good reason. According to Adobe.com, After Effects allows you to “deliver cinematic visual effects and sophisticated motion graphics...

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HootSuite Can Help Manage All Your Social Media

There are so many social media options available, it’s hard to know what platform is right for you. Between Facebook, Twitter, Google+ and countless others, there’s at least one good outlet to connect you and your business to your interested and existing customers. Creating a buzz on social media is more difficult than just posting a couple of funny cat videos or copying and pasting quirky quotes. It requires a detailed strategy for how you want your online voice to be heard. For our social media classes at the Fort Collins Digital Workshop, we always focus on this key principle to start....

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Geek Out on Google Analytics

How do you know your website gets the job done? Do you get emails or comments from viewers? Did your mom say it looks great? No disrespect to mom, but without a reporting tool like Google Analytics, measuring the success of a website is dodgy at best. Google Analytics offers free reporting and metric tools for just about any website. Reviewing metrics on a weekly or monthly basis informs you as to how much traffic you’re getting and where traffic comes from. Properly analyzing website metrics can help you focus on content that viewers enjoy. It also helps you understand what’s not working,...

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Using Microsoft Excel to Integrate Data Systems

Integrating multiple systems is a problem for any business. In the past few months, it’s been a good problem to have for the Digital Workshop. As our volume of students has increased dramatically, we’ve been trying to figure out how to better handle our multiple systems internally. One of the most common issues that come with having multiple systems is they don’t talk nicely to each other. By “talk,” I mean data does not transfer easily between them. For example, a system for human resources data may export a text file of employee info that a payment tracking system doesn’t understand....

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