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Business Book Club: Four Reasons Why People Hang On To Old-School Marketing

It is no secret that things are a-changin’. The very way we relate, interact and engage in our communities has drastically shifted over the last 20 years as the internet has evolved to provide new opportunities for organizing and communicating. But what does this mean for business? I have found that even though we intellectually know that things are changing, old habits die hard. What do you think of when I say the word marketing? Do you see an ad? Maybe on a billboard or in a newspaper. Or maybe you see a commercial. Remember Big Red chewing gum? “Kiss a little longer, stay close a...

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Business Book Club: Understanding Finance is Imperative to Business Success

  Working with numbers does not always come easily to entrepreneurs – that’s why it poses such a problem for small businesses trying to succeed. Unfortunately (and I’ve been known to do this myself), accounting and financial management can prove so confusing and complicated that some people prefer to bury their heads in the sand and ignore the issue altogether.The problem with ignoring finances is that you’re missing critical information for making smart choices in business. Understanding the difference between Profit and Cash Flow can make the difference between having a solvent...

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Business Book Club: When Buffalo Fly, Our Businesses Thrive

In the last 30 years there have been significant advancements around new theories of effective organizational leadership. Despite these developments, the old paradigms of leadership and management still pervade in many small businesses today. As a result, there’s a growing discrepancy between the development of leadership theory and the actual practices in many organizations. That is because effectively shifting to the new paradigm requires that leaders consciously change their habits and practices. Learning the terminology or just reciting definitions and concepts doesn’t mean that...

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Business Book Club: Why Business Owners Need to Know About the E-Myth

Aspiring entrepreneurs often glamorize what it will be like to own and run a business. While that is part of what makes the whole endeavor so appealing and inspirational, it also hides some big and important truths. These truths of business can make the difference between having a company that runs like a well-oiled machine and the alternative – a business owner run ragged by their company. Which would you choose? I, for one, have seen what a business owner run ragged by their company looks like. Symptoms often include long work days, high employee turnover, feelings of despair or...

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Business Book Club: Success in Business is All About Asking the Right Questions

Good questions are a powerful tool. And when you’re in a position of leadership, it is especially important to ask the right questions! Organizational leaders have a huge responsibility to provide a shared vision for success that they influence their team towards attaining. Peter Drucker’s Book, The Five Most Important Questions You Will Ever Ask About your Organization guides leaders through the process of asking the right questions to succeed. As Francis Hesselbein observes in the Forward to the book, “Simple questions can be profound and answering them requires us to make stark and honest...

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Business Book Club: Success and the Learned Professional

It is not really a new idea that the professional who continually seeks to expand their knowledge and skills is more likely to succeed than their less motivated counterpart. Yet, I’ve often wondered, what does it mean to be a dedicated life-long learner? More specifically, how does an aspiring professional continue to grow and learn so that she may succeed? Frank Bettger’s book, How I Raised Myself from Failure to Success in Selling is a classic read that, in addition to portraying his “from rags to riches” story as a salesman, also conveys the benefits of being dedicated to disciplined...

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