Home » Archive by Category "Social Media"

HootSuite Can Help Manage All Your Social Media

There are so many social media options available, it’s hard to know what platform is right for you. Between Facebook, Twitter, Google+ and countless others, there’s at least one good outlet to connect you and your business to your interested and existing customers. Creating a buzz on social media is more difficult than just posting a couple of funny cat videos or copying and pasting quirky quotes. It requires a detailed strategy for how you want your online voice to be heard. For our social media classes at the Fort Collins Digital Workshop, we always focus on this key principle to start....

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How to Set Up Your LinkedIn Profile

Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially...

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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of their daily lives. Here are some of the terms...

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Foursquare: What Is It and Why Should You Know About It?

Foursquare is not just a game you used to play at recess anymore. It is also a location-based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location notifying their friends that they have arrived at your place of...

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Facebook Brings Timeline to Pages: What You Should Know

Facebook has recently launched Timeline for Pages.  It is a similar layout to the Timeline we now see on all our personal profiles, but the functionality is just perfect for businesses.  You can either choose to embrace the changes now, or wait until March 30, 2012 when Facebook will automatically switch every Page to the new Timeline. Change can be scary sometimes, so here is a brief overview of the changes to hopefully get you excited about Timeline for Pages.  I’ll go over what is new, why is it good, and the one thing you may miss. New Design and Layout The most obvious of these changes...

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Facebook Contests: What You Can and Cannot Do

Everyone wants to be the Big Winner! Hosting a contest on your Facebook page is a great way to: Drive people to your page Get them engaged and Let’s be honest: Make them ‘like’ you more. There is just one little thing that most businesses don’t know about (or choose to ignore) in the world of Facebook. That is the ‘Facebook Promotions Guidelines’. Essentially, the way that the majority of people run a contest on Facebook (i.e. post a photo on their wall and get their friends to like it, etc.) is against the rules of Facebook. Facebook does not want to be connected to your contest or be...

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