Search Engine Optimization a Must
[This column originally appeared in The Coloradoan on 6/29/12] If your business has a website, it’s important to get it atop the results for search engines such as Google and Bing. In fact, 94 percent of shoppers research a product online before making a web purchase, including to the Complete Shopper Intelligence Study. Shoppers overwhelmingly turn to search engines for information, with 61 percent of shoppers say they often or always use a search engine while researching a future online purchase. With more business being conducted online, search engine optimization, or SEO, is becoming...
read moreVector Items Are Clean, Smooth
[Originally published in The Coloradoan on 3/23/12] Last week, I began discussing the differences between raster and vector graphics in digital images. This week is part two of the discussion and focuses on vector graphics – what they are, and how they can benefit you and your business. Whereas raster graphics, discussed last week, are made up of a grid of pixel information, vector images are not. Rather, vector images are mathematically created images made up of lines, curves, anchor points and shapes. Vector graphics can be used for simple or complex logos, diagrams and more. If you...
read moreChoose Graphics Program Based on Type of Images Handled
[Originally published in The Coloradoan on 3/16/12] Many of my students ask me whether Adobe Photoshop or Adobe Illustrator is the correct program for their graphic design, print media or image editing needs. And it’s always a tough question to answer. To understand what choice makes sense for you or your business, you must first understand the definition of the two major types of digital images used in graphic design: raster and vector graphics. A raster graphic is a graphic made up of a grid of pixels, often referred to as a “bitmap” format. The word raster is really just...
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