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Why You Should Care About Google Penguin 2.0

Lions may rule the jungle, but one special penguin sets the new rules for getting your website out of the weeds. On May 22, Google un-caged its Penguin 2.0 update, tweaking the rule set for the mega search engine’s algorithms. What does that mean? Google revamped its search engine optimization (SEO) rules for how it evaluates Web content so it can better identify web spam from great content. So, if you want your website to climb Google’s search engine result rankings, you’ll do your best to march in line with Penguin 2.0’s criteria. SEO is highly useful for every single website, be it a...

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Using Google Apps for Your Small Business

For many of us, the advent of the cloud has given us a convenient location to store files that we may need to access on the go. However, the cloud is much more than storing grocery lists and Christmas ideas on Dropbox and Evernote. The cloud has given businesses the means to access all of their data and workflow from anywhere, at anytime, from any Internet connection. While this may mean that you can never truly leave your work at work anymore, it has produced quantum leaps in employee collaboration, coordination, and productivity. This week, we will focus on the corporate giant that truly...

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Cloud Storage: Dropbox vs. Google Drive

The cloud. Five years ago, the concept seemed far-fetched and insignificant. Who would want or need Internet data storage when we already had our nifty USB sticks? They held gigabytes of data while also providing a unique opportunity to accessorize. With the innovation of smartphones and tablets, the need for USB memory solutions began to decline, and the cloud had its opening. Enter Dropbox. For as long as cloud storage has been viable, Dropbox has been in the forefront. However, challengers are constantly emerging to contend for the cloud storage title and none have been more fit for the...

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Search Engine Optimization a Must

[This column originally appeared in The Coloradoan on 6/29/12] If your business has a website, it’s important to get it atop the results for search engines such as Google and Bing. In fact, 94 percent of shoppers research a product online before making a web purchase, including to the Complete Shopper Intelligence Study. Shoppers overwhelmingly turn to search engines for information, with 61 percent of shoppers say they often or always use a search engine while researching a future online purchase. With more business being conducted online, search engine optimization, or SEO, is becoming...

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Google Finally Offers Mass Storage Solution with Google Drive

[Originally published in The Coloradoan on 5/25/12] For a company that most techie people associate with being at the forefront of digital trends, it has been a huge surprise to many that Google has never offered a mass storage solution as one of its services. While it has had the best business apps and marketplace to customize your online experience for some time, Google always has been missing a “cloud” storage solution. Until now. As of late April of this year, Google is offering “Drive” as its answer for mass storage issues. According to Google’s website, “Google Drive is a storage...

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