Home » Posts Tagged "graphic design"

Set, Forget InDesign Styles for Consistency

In my opinion, one of the marks of a professional graphic designer is consistency. It is so important to make sure that fonts, colors, and design elements are consistent throughout a project, but also across an entire company brand. Design consistency gives a feeling of familiarity and provides the consumer something to recognize about your products or services. When Adobe InDesign was introduced in the Creative Suite in 2002, it came with a bundle of new features that helped designers ensure consistency across documents. One of the easiest ways to do this was to use Adobe styles. In most of...

read more

The Concepts of Strong Visual Design

Strong designs go far beyond looking cool. When you load a website, watch an ad on television or peruse magazine ads, are you looking at them with random purpose, or did someone sprinkle a breadcrumb trail for you to follow? A well-designed document leads viewers from point A to B, highlighting and emphasizing key components without shouting in all caps “HEY! LOOK OVER HERE!” While there are many creative and intricate ways to draw viewers to the important content like moth to flame, there are basic (and highly effective) methods that are commonly used in just about all of today’s media....

read more