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Business Book Club: Why Business Owners Need to Know About the E-Myth

Aspiring entrepreneurs often glamorize what it will be like to own and run a business. While that is part of what makes the whole endeavor so appealing and inspirational, it also hides some big and important truths. These truths of business can make the difference between having a company that runs like a well-oiled machine and the alternative – a business owner run ragged by their company. Which would you choose? I, for one, have seen what a business owner run ragged by their company looks like. Symptoms often include long work days, high employee turnover, feelings of despair or...

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How to Set Up Your LinkedIn Profile

Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially...

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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of their daily lives. Here are some of the terms...

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Watch Where You Point That Thing: Understanding Focus Points and How to Use Them

Oftentimes with older film cameras, images ended up out of focus (or in technical camera terms, “fuzzy”). This was because we needed to rotate the lens to get the sharpest photo. But all of that is in the past, right? Those of us with the more expensive digital cameras (like DSLRs) know that this is not the case. This is due to two factors – one is called “depth of field” (DOF) and the second is called “focus points.” Depth of field (DOF) is really just the amount of the image that is in focus. Directly connected to the f-stop, DOF will be different depending on the f-stop, or aperture, that...

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