Home » Posts Tagged "SEO"

3 Powerful SEO Techniques Can Help Your Business

Search engine optimization (SEO) has been a moving target since its early beginnings. As search engines such as Google change the way they rank and display sites in a search result, business owners and web developers have to evolve in order to keep their site at the top. There are several techniques that can help your site improve its SEO ranking. “Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration,” according to Jayson Demers of Entrepreneur.com. While that’s a big list to...

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Why You Should Care About Google Penguin 2.0

Lions may rule the jungle, but one special penguin sets the new rules for getting your website out of the weeds. On May 22, Google un-caged its Penguin 2.0 update, tweaking the rule set for the mega search engine’s algorithms. What does that mean? Google revamped its search engine optimization (SEO) rules for how it evaluates Web content so it can better identify web spam from great content. So, if you want your website to climb Google’s search engine result rankings, you’ll do your best to march in line with Penguin 2.0’s criteria. SEO is highly useful for every single website, be it a...

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Content Buoyancy: A Lesson in Keyword Density

Be it a single article or an entire website, your Web content should function like a harbor along the shore of the ocean of content known as the World Wide Web. If you have read our “Introduction to SEO” blog post, you can imagine keywords acting like a lighthouse for search engines and wayward Web surfers. Keywords shine a light on your content, saying, “Ahoy matey! Drop anchor off the port bow!” Be it rocky shoals or sandy shores, the state of your harbor is up to you, and keywords will play a large part. Searching for Treasure Like mermaids and Atlantis, keyword density is one of those...

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Easy Traffic-Building Tips for Your Website

Whether it be for a business or blogger, launching a website is a commendable accomplishment. But, there is a big difference between building a website and building website traffic. Now that your website is ready for the viewing public, the website traffic marathon begins. The success of a website comes down to two things: planning and persistence. We’re happy to help with the planning part; by reading our traffic-building tips you can piece together a strategy for your site that will improve search engine rankings and page views. But, the persistence part is all you. Before learning about...

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Spiders are Your Friends: An Introduction to SEO

You are probably acquainted with the web in all its wisdom and endless possibilities, but did you know the web is crawling with billions of spiders? We’re not talking about hackers, spam or the other malicious entities lurking in the dark alleys of the World Wide Web. We’re talking about the little guys that search engines like Google and Yahoo! disperse across the Internet to peruse web content. These spiders aren’t the type you want to squish with a boot. Instead, you want to feed these virtual arachnids delicious, valuable data that grabs their attention. The process of appealing to these...

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