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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of their daily lives. Here are some of the terms...

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Foursquare: What Is It and Why Should You Know About It?

Foursquare is not just a game you used to play at recess anymore. It is also a location-based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location notifying their friends that they have arrived at your place of...

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Facebook Contests: What You Can and Cannot Do

Everyone wants to be the Big Winner! Hosting a contest on your Facebook page is a great way to: Drive people to your page Get them engaged and Let’s be honest: Make them ‘like’ you more. There is just one little thing that most businesses don’t know about (or choose to ignore) in the world of Facebook. That is the ‘Facebook Promotions Guidelines’. Essentially, the way that the majority of people run a contest on Facebook (i.e. post a photo on their wall and get their friends to like it, etc.) is against the rules of Facebook. Facebook does not want to be connected to your contest or be...

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Facebook Profiles vs. Pages: What’s The Difference and Why Does It Matter?

In terms of Facebook, there are “Profiles” and there are “Pages.” What is the difference between the two and why does it matter, you ask? Read on and I will walk you through some of the major differences. Basically, Profiles are for people and Pages are for businesses. Sounds simple enough, but there is a surprising amount of stuff to explain about both of them. Let’s get started. Facebook Profiles are for individuals like you and me. You can connect with friends, share photos, join groups, etc. As an individual you may care more about your privacy and who you share your personal...

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Seven Steps to Get You Started with Social Media

So you’re on board – you want to ride that social media train. Perhaps you aren’t too sure where to start or maybe you are on your way, but not sure where you are going. Here are a few steps, seven to be exact, to help you along the way. 1. Define (and write down) your goals for using Social Media. Why do you want to start using Social Media for your business? What are you hoping to get from it? If you are just looking for another avenue to push your sales and promotions through, you may want to expand your goals. Social Media is all about connections and building relationships. Here are a...

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