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First Annual Free Class Day a Success

Good news! The first annual Free Class Day, which took place on June 25, was a huge success. We gave out over 60 Free Class Codes, and many of our regularly scheduled courses reached maximum attendance, including WordPress© 101, WordPress© 201, HTML/XHTML/CSS Level 1 and Photoshop© Level 1! This promotion was a wonderful opportunity to share our classes with new and returning students alike. We wanted to give everyone an opportunity to receive the training that they needed. If you didn’t follow the promotion, here is how it worked: On June 25, students needed to “like” The...

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How to Set Up Your LinkedIn Profile

Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially...

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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of their daily lives. Here are some of the terms...

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Foursquare: What Is It and Why Should You Know About It?

Foursquare is not just a game you used to play at recess anymore. It is also a location-based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location notifying their friends that they have arrived at your place of...

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Seven Steps to Get You Started with Social Media

So you’re on board – you want to ride that social media train. Perhaps you aren’t too sure where to start or maybe you are on your way, but not sure where you are going. Here are a few steps, seven to be exact, to help you along the way. 1. Define (and write down) your goals for using Social Media. Why do you want to start using Social Media for your business? What are you hoping to get from it? If you are just looking for another avenue to push your sales and promotions through, you may want to expand your goals. Social Media is all about connections and building relationships. Here are a...

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